The following are some key differences between Facebook Groups and Facebook Pages features:
- Groups are not public, so the search engines cannot index them. Groups are only visible to Facebook members. While fb Page is public and indexed by the search engines.
- As the owner of a Facebook Group, you can make your group open to all Facebook members; closed, so that only Facebook members approved by the group’s owner can see it; or secret, which is an invitation only group that’s not visible in a Facebook Groups search.
- You cannot add apps to a group but you can do that to a Page. So you are less able to take advantage of some of the more interactive features of a Facebook Page.
- Groups have it easier when it comes to recruiting other Facebook members. Unlike Pages, you can send invites quickly and easily to all your Facebook friends requesting they join your group.
- It is easy for your friends to send out an invite to all their friends to join your group, giving Groups a leg up on some viral marketing where Pages have a more difficult time.
- Sending a message to all group members is easier, and the message appears in the members’ Inboxes. Inviting the group to an event is also easy.
So you might want to consider a Facebook Group if you want to have a seri- ous discussion where members can really get involved, perhaps around a cause or a topical media issue that you want to enlist support on.