Facebook Marketing For Dummies
Title: Facebook Marketing For Dummies
Authors: Paul Dunay, Richard Krueger
ISBN-10: 0470487623
ISBN-13: 978-0470487624
With more than 200 million active users and 250,000 new registrants every day, Facebook has become a virtual world unto itself. But, what started as a dorm room exercise to extend the popular printed college direc- tory of incoming freshmen online, Harvard drop-out Mark Zuckerberg has developed an international organization employing more than 400 programmers, graphic artists, and business development executives (expected to rise to more than 1,000 employees by the end of 2009) with a valuation in excess of $15 billion, depending on who you ask.
Facebook Marketing For Dummies provides you, a marketer, with in-depth analysis into the strategies, tactics, and techniques available to leverage the Facebook community and achieve your business objectives. By breaking down the Web service into its basic features of creating a Facebook Page for your business, adding applications to your Page, hosting an event, creating a Facebook Group, advertising, and buying and selling goods in the Facebook Marketplace, it lay out a user-friendly blueprint to marketing and promoting an organization via Facebook.
Furthermore, it cites numerous real-world examples of how businesses have both succeeded and failed on Facebook, underscoring the treacherous road marketers must navigate while traversing this capricious landscape. Finally at the end of the book, it lists assorted Web links that can further enhance your Facebook marketing experience and offer ways that you can protect your identity while in the social network.
Start: 2010 06 27
Finish: 2010 07 08